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What is a brand

Company Name : Exalogics
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By Jamal Panhwar


We keep hearing brand in our daily life. Some of us are so addicted to the brand that we seek brand rather than the the good or service we need. Brand is also into our daily life but we do not realize it. For example every one of us is also a brand in itself. Each of us are a product and we try to sell our self at all events of life. For example we sell to our parents to love us more than others, we try to please our spouses and we give love to our kids to make them obedient and respectful. Similarly we smile at passer by to be friendly. There are countless events where we try to sell ourselves and we all carry a brand that is “our name” The products manufacturers or services provided by different firms also have brands and we identify each product by its brand name or its image or its colors. The American Marketing Association defines brand in a simple single life definition. "Brand is a Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers"


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