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Fast Food Franchise

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By Bottom Line Training by Donal Ford


A rapidly growing fast food company with a franchise business model has begun to experience problems with some it its newly opened locations. Up to 20 percent of them are failing with a year, at a huge cost to the company. The reasons for failure seem numerous, from poor location and advertising, to poor leadership and work planning, to untrained, unmotivated employees. You have been asked to investigate the leadership and management problems at the failing franchise to see if better management training might help turn the businesses around. Currently, new Franchise Owners receive a one-week orientation to the business prior to opening their restaurant and periodic refresher training oat company management retreats. They are selected primarily based on financial qualifications and past business experience.

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